Big data & analytics · For companies
From what has already happened to what you should do next.
We process your sales, operations, chat and customer review data, then present it as reports, forecasts and recommendations that leadership can use right away.
Example · Sales and a 3-month forecast
Why it matters
Many decisions are still made on gut feeling, because the reports arrive too late.
If nothing changes
Stock piles up in one product and runs out in another, the same complaints keep coming back, and sales opportunities only show up once they have passed.
With analytics running
Every week, leadership sees what happened, why, what is coming, and which step will have the most impact.
Led by Paulina, who has led finance and business systems at manufacturing and trading companies in Indonesia and Malaysia since 2007. She has been where you are: waiting for the month-end report to make a decision that has to be made today.
Four levels of analytics
Descriptive
What happened?
Reports and dashboards for sales, stock, invoices and team performance, compiled automatically.
Example: revenue per branch every week
Diagnostic
Why did it happen?
Tracing why the numbers rise and fall, including reading thousands of customer chats and reviews.
Example: which complaints make customers cancel a purchase
Predictive
What will happen?
Forecasts for sales, demand, stock and cash flow, based on the patterns in your data.
Example: demand for the next three months, per product
Prescriptive
What should we do?
Recommended actions with the numbers behind them, so leadership knows which step will have the most impact.
Example: how much stock to add, and when
Data we can work with
- Excel and Google Sheets
- ERP and point-of-sale systems
- WhatsApp chats
- Customer email
- Marketplace reviews
- Social media
- Public and market data
How it works
1:1 consultation
Together we choose the one business question you most want data to answer.
First analysis
We process your data under a confidentiality agreement, then send you the report and its recommendations.
Running routinely
If the results are used, we update the reports and forecasts every week or every month.