Our products
We build our own products.
- Handeliv Flow
- Live
- Handeliv Repeat
- Live
- Handeliv Karier
- Live
- Handeliv Labs
- Research
About Handeliv
An AI product studio from Surabaya.
We build AI products for the way people in Indonesia work. Our products are already used by businesses and job seekers, and we use the same method to build AI tools for companies.
What we believe
AI tools can be bought today. The team that uses them cannot.
What we do
Two things, with the same method.
For companies
We build AI tools for your routine work.
- Listen
- Observe
- Try
- Run
One piece of work first, measured honestly, and you may stop at any stage.
See the servicesCompany
One company, one contract, one person accountable.
- Legal entity
- PT Handeliv Cipta Niaga
- Office
- Pakuwon Tower, Surabaya
- Brand
- HCN · Handeliv
- Contact
- hello@handeliv.io
FOUNDER
From the factory floor to AI products for Indonesian teams.
Paulina built Handeliv after nearly twenty years running businesses and business systems in Southeast Asia. She saw the same thing again and again: the systems had been bought, but the team’s daily work still ran on notebooks, WhatsApp, and Excel.
2 businesses
built and run herself, in Malaysia and Indonesia
4 countries
Indonesia, Malaysia, Singapore, Sweden
6 months
ERP live across three companies in one group
3 master’s degrees
thesis on how organisations adopt AI
2007–2021
Built an online trading business in Kuala Lumpur, with nine sales channels connected to payments, shipping, and bookkeeping across countries.
2015–2021
Co-founded a factory in Surabaya and led its systems: ERP for three companies in six months.
2023–2026
Led a healthcare technology innovation project at a university incubator in Sweden.
Now
Building Handeliv: AI services for companies, plus Handeliv Flow, Repeat, and Karier.
I have been where our clients are: a business owner whose time goes to the same admin work every week. I built Handeliv so teams like that can work more lightly.
Start from one real problem.
Map one piece of routine work, free and with no account.